How The Milford Bank Is Engaging the Millennial Generation

by Jorge Santiago

A recent Gallop poll on the banking tendencies of the millennial generation (those born between 1980 and 1996) reveals that this demographic is just as financially astute as preceding generations, despite perceptions to the contrary. In fact, nearly a quarter of them have more than $50,000 in investable, liquid assets. What’s more, millennials are actually more loyal than their elders, keeping the highest share of their total assets—69 percent—with their primary banking institutions. Yet, despite the solid investment that millennials represent, only 23 percent of these young adults report feeling fully engaged with their primary bank. Some 31 percent report being actively disengaged.

That’s why we at The Milford Bank have taken great strides to differentiate our services to address millennial concerns, which just so happens to benefit all of our customers—young and old.
Here are three reasons millennials choose Milford Bank for their banking services:

1. Multi-channel engagement: According to the aforementioned Gallop poll, 55 percent of millennials are fully engaged with their bank when satisfied with all communication channels (in person, social media, and online and mobile banking). This is where Milford Bank shines, leveraging our local small-business charm without missing the boat on online and mobile banking technology. Furthermore, The Milford Bank is active with our customers on social media, providing our community with financial advice and customer care across all the channels, such as Facebook, Twitter and LinkedIn.

2. A customer-first mentality: As many as 84 percent of millennials polled reported being fully engaged with their bank when they believed that their bank was looking out for their financial well-being. One factor that engenders such trust is a company’s social mindset. In fact, according to a 2013 Cone Communications study, millennials have 91 percent more trust in businesses that support social causes. Milford Bank has been an active participant in the local community since 1872, and was even awarded the 2015 Business of the Year award by West Haven’s Chamber of Commerce. In the past year alone, Milford Bank has sponsored events from free small-business seminars to health awareness programs.

3. Comprehensive set of banking products: Millennials are more inclined to consolidate their banking products with a primary bank than previous generations, according to the Gallop poll. What’s more, they are choosing to utilize additional services with their primary bank at an even higher rate. From home equity loans to advisory services, millennials are loyal to financial institutions that enable them to manage their finances in all arenas. Fortunately, Milford Bank handles it all, including personal bank accounts, offerings for businesses, loans, investments, mortgages and insurance. We even have programs for children, to ensure that every member of the community can benefit from our services.

For millennials looking for a place to do their banking, Milford Bank is clearly a great choice. Furthermore, when you become a Milford Bank customer, you do your part to support the community we serve. For more information about The Milford Bank, check out our website here.

Three Ways to Get Your Holiday Shopping Done Without Draining Your Savings

by Lynn Viesti Berube

In an analysis from American Research Group, shoppers across America are planning to spend on average $882 on holiday shopping this year. Yet, in a survey from GoBankingRates, it was found that 62 percent of Americans have less than $1,000 in their savings accounts. The picture being painted here is that many consumers will spend beyond their means this December. But finding gifts for family and friends in celebration of the season shouldn’t have to break the bank.

Here are three ideas to help ensure you’ll still have a jingle in your pocket once you’ve finished your holiday shopping.

1. Check daily deal sites for whole-family experiences. Instead of wrapping up another sweater or tool this season, why not up your game and thrill your loved ones with the gift of a unique experience? Daily deal sites like Groupon or Living Social offer group discount rates on activities ranging from glass-blowing classes to helicopter tours of New York City. By getting your whole family—or those distant relatives—on board, you can qualify for great deals and share in a truly original gift that will create memories that will long outlive the latest electronic gadget or pair of slippers.

2. Do your holiday shopping year-round. One big reason that financial stress weighs so heavily on our shoulders during the holidays is that most of our annual shopping takes place during just six to eight weeks, straining monthly budgets. So, why not keep an eye out for holiday gifts throughout the course of the year instead? This can enable you to make purchases at more manageable increments, avoiding a huge cash outlay in a short time frame that may constitute use of your credit card and the potential for additional costs in the way of interest. Take the year, too, to take advantage of retail sales as they occur.

3. Do it yourself. Do you sew or paint? Are you a carpenter? Whatever your craft, you may be able to think of someone on your shopping list who would love what you can produce by hand. Many recipients will appreciate the personal touch that such gifts deliver. At the same time, you save your hard-earned money, as purchasing the materials required to create your handiwork typically costs less than purchasing the same item in a store. Then, you can use the money saved to offset other purchases, like one of the group activities mentioned above. In other words, pay the DIY method forward.

If you’re one of the many Americans who are letting holiday shopping adversely affect your savings, keep these tips in mind to ease some of the stress it is causing you and your wallet. For more advice on managing your finances, come to any office of The Milford Bank or visit our website here.