Is Generation Z About to Transform the Real Estate Market?

By Paul Mulligan

After spending years living in the shadow of the baby boomer generation, Millennials have now taken center stage. As a demographic, Millennials represent the largest percentage of the labor force, and recently reached a record high in spending power.

But Generation Z is hot on the heels of Millennials, and based on findings from a recent National Association of Realtors report, this unique group is poised to transform the real estate market. But what is so different about Generation Z? How will their characteristics shape real estate? And what will this mean for members of this maturing generation from Milford and Stratford that will be looking to become first time homebuyers in the next five to 10 years?

Let’s take a closer look at some of the key findings from this report:

Co-habitation is on the rise: David Reiss is a professor of law and research director at the Center for Urban Business Entrepreneurship at Brooklyn Law School. In the National Association of Realtors report, he wrote, “Since the financial crisis there has been an increase in multigenerational households, driven in large part by financial limitations and insecurity as well as by marital status and educational attainment. Young adults are more likely to live at their parent’s home in recent years than they have been for more than a century.”

What does this mean for the real estate market? You can expect to see greater interest in multi-unit dwellings as Generation Z reaches maturity. Similarly, it will not be uncommon for aging Baby Boomers to purchase larger homes with their children in mind, rather than downsize as has traditionally been the case.

Digital services inform architectural design: Generation Z, much like their Millennial predecessors, are all about technology. They can manage most of their lives directly from their phones, and this factor may disrupt the new construction market. For instance, food delivery services that can bring fresh groceries and ready-to-cook meals right to your door greatly minimize the need for a refrigerator. As these types of services become commonplace, it is likely that builders will have to make unique design decisions reflective of changing needs, wants and expectations.

Generation Z will flock to passive homes: 72 percent of respondents aged 15 to 20 stated that they’d be willing to pay more for products or services from companies committed to positive social and environmental impact. As it pertains to real estate, younger buyers are looking for environmentally-friendly properties. Passive homes, oriented around solar power, filtered fresh air and high-efficiency insulation, are expected to be in high demand.

Walkable neighborhoods: Pushed out of cities by high prices and disinterested in the calm of the suburbs, Generation Z is expected to flock to neighborhoods just outside of major urban centers. These emerging population centers are going to be developed into “walkable neighborhoods”, which have all the necessary conveniences within several blocks.

If you’re a Milford or Stratford resident getting ready to buy your first home, call, click, or stop by any office of The Milford Bank today. Our experienced personnel will guide you through the process, from pre-approval to closing, ensuring that you find the right home for your family. You can also get more great educational resources on our Online Learning Center here.